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Client
bizuu
Year
2018/2019
Deliverables
Creative direction, campaign concept, art direction, visual identity, photography direction, digital communication, social media content and campaign visuals.
TWO PHOTO CAMPAIGNS FOR BIZUU, COMBINING FASHION-FOCUSED IMAGERY WITH A MORE PERSONAL AND LIFESTYLE-DRIVEN VISUAL DIRECTION.
Project Overview
BIZUU IS A POLISH FASHION BRAND FOUNDED IN 2010, KNOWN FOR ITS FEMININE AND ELEGANT AESTHETIC. THE PROJECT INCLUDED TWO SEPARATE PHOTO SESSIONS - ONE PRODUCT-FOCUSED AND ONE LIFESTYLE - CREATED TO REFLECT THE BRAND'S APPROACH TO CONTEMPORARY FEMININITY AND BUILD A COHERENT VISUAL LANGUAGE ACROSS ITS COMMUNICATION. SESSION 1: PHOTOGRAPHY: ŁUKASZ URBAŃCZYK, SET DESIGN: ORUGORU.PL SESSION 2: PHOTOGRAPHY: SŁAWOMIR SOBCZAK, SET DESIGN: ORUGORU.PL
Key
Challenges
THE PROJECT REQUIRED BALANCING BIZUU'S STRONG FASHION AESTHETIC WITH A MORE EMOTIONAL AND LIFESTYLE-DRIVEN APPROACH TO VISUAL STORYTELLING. THE VISUAL LANGUAGE NEEDED TO REMAIN RECOGNISABLE AND REFINED WHILE WORKING ACROSS DIFFERENT TYPES OF PHOTOGRAPHY AND COMMUNICATION FORMATS.
Project
Approach
LIDL POLAND & HUNGARY
A SERIES OF COOKBOOKS CREATED FOR LIDL POLAND AND LIDL HUNGARY, COMBINING EDITORIAL DESIGN, PHOTOGRAPHY AND ART DIRECTION ACROSS DIFFERENT FOOD AND LIFESTYLE THEMES.