Client

DIGITAL BLÄK

Year

2020

Deliverables

Creative direction, art direction, photography and editorial visuals.

A PHOTOGRAPHY AND ART DIRECTION PROJECT FOR DIGITAL BLÄK, EXPLORING PRINT, MATERIALS AND CRAFTSMANSHIP THROUGH A MINIMALIST VISUAL LANGUAGE.

Project Overview

DIGITAL BLÄK IS AN INK PRINTING STUDIO BASED IN QUERÉTARO, MEXICO, SPECIALISING IN CUSTOM PRINT SOLUTIONS, PACKAGING AND SMALL-BATCH PRODUCTION. THE PROJECT FOCUSED ON CREATING A VISUAL STORY THAT REFLECTED THE STUDIO'S MINIMALIST APPROACH, ATTENTION TO DETAIL AND HANDS-ON CREATIVE PROCESS. PHOTOGRAPHY: ŁUKASZ URBAŃCZYK SET DESIGN: ORUGORU.PL, PRODUCER: BARTEK NOGAJ

produced digital signage interfaces, interaction prototypes

Key
Challenges

THE PROJECT REQUIRED PRESENTING A TECHNICAL AND HANDS-ON PRODUCTION PROCESS THROUGH A SIMPLE VISUAL LANGUAGE THAT HIGHLIGHTED THE MATERIALS, DETAILS AND CRAFT BEHIND THE WORK.

MetroPath is a speculative transit innovation concept

Project
Approach

THE VISUAL DIRECTION WAS BUILT AROUND MINIMAL COMPOSITIONS, NATURAL LIGHT AND TACTILE DETAILS, HIGHLIGHTING THE MATERIALITY OF PRINT, PACKAGING AND FABRIC. THE PHOTOGRAPHY FOCUSED ON EVERYDAY OBJECTS, TEXTURES AND FRAGMENTS OF THE PRODUCTION PROCESS, CREATING A CALM AND UNDERSTATED VISUAL LANGUAGE.