Client

JOHN DOG

Year

2021

Deliverables

Creative direction, campaign concept, event communication, podcast communication, social media assets, digital visuals and video promotion.

VISUAL COMMUNICATION FOR TWO EDUCATIONAL FORMATS BY JOHN DOG - JD LIVE AND JD PODCAST - DEVELOPED OVER TWO YEARS.

Project Overview

JD LIVE AND JD PODCAST WERE TWO EDUCATIONAL FORMATS CREATED FOR JOHN DOG AROUND EXPERT CONTENT DEDICATED TO DOG AND CAT OWNERS. THE PROJECT INVOLVED DEVELOPING A COHESIVE VISUAL LANGUAGE FOR BOTH LIVE EVENTS AND A PODCAST SERIES COVERING TOPICS RELATED TO NUTRITION, HEALTH AND EVERYDAY PET CARE. THE COMMUNICATION SYSTEM WAS DEVELOPED AND EXPANDED OVER A TWO-YEAR PERIOD. (ALL RIGHTS RESERVED GPD AGENCY)

Key
Challenges

THE PROJECT REQUIRED ONE VISUAL SYSTEM THAT COULD WORK ACROSS TWO DIFFERENT FORMATS - LIVE EVENTS AND RECURRING PODCAST CONTENT - WHILE KEEPING THE COMMUNICATION RECOGNISABLE AND ACCESSIBLE.

Project
Approach

THE VISUAL SYSTEM WAS DEVELOPED ACROSS BOTH FORMATS, FROM KEY VISUALS AND COMMUNICATION MATERIALS FOR JD LIVE TO PROMOTIONAL ASSETS FOR INDIVIDUAL PODCAST EPISODES. THE PROJECT INCLUDED COMMUNICATION FOR THE JD LIVE SERIES AND 26 PODCAST COVER DESIGNS FOR JD PODCAST, CREATING A FLEXIBLE SYSTEM THAT COULD EVOLVE WITH EACH NEW EPISODE AND EVENT.