Client

LIDL POLAND

Year

2020

Deliverables

Art direction, campaign concept, creative direction

A VISUAL CAMPAIGN FOR LIDL POLAND PROMOTING FRUIT AND VEGETABLE CONSUMPTION THROUGH PHOTOGRAPHY AND ART DIRECTION.

Project Overview

CREATED FOR LIDL POLAND, THE PROJECT FOCUSED ON PROMOTING HEALTHIER EATING HABITS AND HIGHLIGHTING THE BRAND'S FRUIT AND VEGETABLE OFFERING. THE CAMPAIGN WAS BUILT AROUND A CUSTOM PHOTO PRODUCTION FEATURING COMPOSITIONS CREATED ENTIRELY FROM PRODUCTS AVAILABLE IN LIDL STORES. (ALL RIGHTS RESERVED GPD AGENCY)

Key
Challenges

THE PROJECT REQUIRED TURNING EVERYDAY FRUIT AND VEGETABLES INTO A DISTINCTIVE VISUAL CONCEPT THAT COULD WORK ACROSS DIFFERENT CAMPAIGN FORMATS WHILE REMAINING CLOSELY CONNECTED TO THE LIDL BRAND.

Project
Approach

THE PROJECT WAS BUILT AROUND A DEDICATED PHOTO SHOOT IN WHICH THE LIDL LOGO WAS RECREATED ENTIRELY FROM FRUITS AND VEGETABLES AVAILABLE IN THE STORE'S DAILY ASSORTMENT. ALONGSIDE THE HERO VISUAL, A SERIES OF STILL-LIFE PHOTOGRAPHS WAS CREATED AND LATER USED ACROSS PRODUCT AND IMAGE COMMUNICATION.