Client

ORANGE

Year

2025/PRESENT

Deliverables

Creative direction, visual communication system, 360° campaigns, digital communication, social media, TV, OOH, retail, CRM and AI-assisted design.

ONGOING DEVELOPMENT OF ORANGE POLAND'S TAK O! COMMUNICATION PLATFORM, WITH 20+ INTEGRATED 360° CAMPAIGNS DELIVERED SINCE 2025.

Project Overview

THE PROJECT FOCUSES ON THE ONGOING DEVELOPMENT OF ORANGE POLAND'S TAK O! COMMUNICATION PLATFORM. SINCE 2025, I HAVE BEEN CO-LEADING THE CREATIVE DIRECTION, WITH A FOCUS ON THE VISUAL LANGUAGE AND EVOLUTION OF THE COMMUNICATION SYSTEM. THE WORK AIMS TO STRENGTHEN PLATFORM RECOGNITION, IMPROVE THE PERCEIVED VALUE OF THE OFFER AND DEVELOP A CLEARER, MORE FLEXIBLE AND CONTEMPORARY VISUAL LANGUAGE.

Key
Challenges

THE PROJECT FOCUSES ON EVOLVING AND MODERNISING THE EXISTING TAK O! COMMUNICATION SYSTEM - STRENGTHENING THE BRANDING, INTRODUCING MORE DYNAMIC PHOTOGRAPHY AND REFINING THE LAYOUT FOR GREATER CLARITY AND FLEXIBILITY. THE VISUAL LANGUAGE NEEDS TO ADAPT TO NEW CAMPAIGNS, PARTNERSHIPS AND COMMUNICATION FORMATS WHILE MAINTAINING BRAND CONSISTENCY.

Project
Approach

THE VISUAL LANGUAGE CONTINUES TO EVOLVE THROUGH STRONGER BRANDING, DYNAMIC PHOTOGRAPHY AND A REFINED LAYOUT FOCUSED ON CLARITY AND READABILITY. THE WORK INCLUDES CAMPAIGNS CREATED IN COLLABORATION WITH NETFLIX, AMAZON PRIME VIDEO, HBO MAX, CANAL+, TVP 1, JAKUB ORLIŃSKI AND MAJOR MUSIC FESTIVALS. DEPENDING ON THE CAMPAIGN, THE CREATIVE PROCESS COMBINES TRADITIONAL DESIGN METHODS WITH AI-ASSISTED PRODUCTION.