Client

LIDL POLAND SCHOOLS FULL OF TALENT

Year

2022/2023

Deliverables

Creative direction, campaign concept, 360° communication, TV and digital campaign visuals, outdoor communication, retail branding, social media communication, educational video content.

A NATIONWIDE EDUCATIONAL AND LOYALTY CAMPAIGN FOR LIDL POLAND SUPPORTING SCHOOLS THROUGH COMMUNITY ENGAGEMENT AND 360° COMMUNICATION.

Project Overview

SCHOOLS FULL OF TALENTS WAS A NATIONWIDE EDUCATIONAL AND LOYALTY CAMPAIGN CREATED FOR LIDL POLAND IN 2022-2023, SUPPORTING SCHOOLS ACROSS POLAND THROUGH EDUCATIONAL EQUIPMENT AND COMMUNITY ENGAGEMENT. MORE THAN 10,500 SCHOOLS JOINED THE FIRST EDITION, FOLLOWED BY AROUND 9,000 SCHOOLS IN THE SECOND. DURING THE CAMPAIGN, MORE THAN 9 MILLION “TALENCIAK” COUPONS WERE DISTRIBUTED, AND SCHOOLS RECEIVED TENS OF THOUSANDS OF EDUCATIONAL REWARDS. (ALL RIGHTS RESERVED GPD AGENCY)

Key
Challenges

THE PROJECT REQUIRED A COMMUNICATION SYSTEM THAT COULD ENGAGE STUDENTS, PARENTS, TEACHERS AND LOCAL COMMUNITIES ACROSS POLAND. THE CAMPAIGN COMBINED EDUCATIONAL, SOCIAL AND LOYALTY-DRIVEN COMMUNICATION ACROSS TRADITIONAL AND DIGITAL MEDIA WHILE MAINTAINING ONE COHERENT VISUAL DIRECTION.

Project
Approach

THE PROJECT WAS DEVELOPED AS A 360° CAMPAIGN SPANNING TELEVISION, OUTDOOR, DIGITAL, RETAIL, RADIO AND SOCIAL MEDIA. THE CAMPAIGN FEATURED AMBASSADORS ANNA AND ROBERT LEWANDOWSKI. THE SECOND EDITION ALSO INCLUDED MORE THAN 10 SHORT EDUCATIONAL VIDEOS FEATURING TOMASZ ROŻEK, CREATED TO SUPPORT TEACHERS AND ENCOURAGE CHILDREN TO LEARN THROUGH ENGAGING CONTENT.